UI/UX Design · SaaS · Fintech
Finora Financial Dashboard Landing Page
Finora is a financial management platform built for freelancers and small businesses, helping them track expenses, monitor cash flow, and surface AI-powered spending insights across all their accounts in one dashboard. We led the end-to-end design process for Finora's marketing landing page from user flow mapping through wireframing to final visual design to create an experience that builds trust fast and converts busy, time-poor users.
2 Weeks-Project
Our Process
Mapping the user journey
Before touching layout, we mapped how a first-time visitor moves through the page, from landing, through two entry points (Watch demo vs. Get started free), down a trust-building sequence (features → how it works → live product preview → pricing → testimonials), into conversion and onboarding.
This flow revealed a key insight: users need to be convinced in stages, not all at once, so we structured the page as a progressive narrative rather than a feature dump.
Our Process
Structuring with wireframes
With the flow validated, we built low-fidelity wireframes to lock in information hierarchy, section order, and content density before any visual design began.
This let us test whether the page's structure alone without color or imagery could carry a visitor from curiosity to conviction.
Every section in the wireframe maps directly to a step in the user flow, so structure and journey stayed in sync throughout.
Our Process
Designing the interface
Only after the flow and structure were validated did we move to high-fidelity UI.
We chose a warm cream background paired with a confident coral orange accent a deliberate departure from the blue/green palettes typical of fintech, aimed at making financial software feel less clinical and more approachable.
Real UI previews (expense tracking, spending analysis, invoicing) replace generic illustrations throughout, so visitors understand the product before reading a single feature description.
Land on your feet with better UX.
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